To see novelties:
Trade shows are recognized as a great place for launching products, and are therefore an extremely efficient way of keeping up to date in a short space of time.
To evaluate products and suppliers:
You can glean competitive information about a wide range of products and suppliers in a short space of time. According to the US based Center For Exhibition Industry Research (CEIR), decision-makers are inclined to elect trade fairs more than any other channel as being extremely useful sources in the quest for information when it comes to making a purchase.
To follow developments in the industry and the market:
Trade shows are excellent sources for new ideas and applications and, therefore, play an important role in strategic planning and business generation. MBG & Events works together with associations and communication vehicles to ensure that are our events are at the very forefront of development.
To create communities/generate business contacts:
Trade fairs are the center-point of the industry due to the fact that they attract a wide range of its representatives, from buyers and sellers to trade associations and the press. Seminars, social events, competitions and award ceremonies are all part of a joint program of activities that can be found at MBG & Events, which provide yet another significant benefit.